Willie's Cacao

Willie's Cacao is a prominent bean-to-bar chocolate producer based in Great Britain. Founded by Willie Harcourt-Cooze, the maker is synonymous with a deep passion for the raw potential of the cacao bean. Operating from their own factory, they maintain control over the entire production cycle, from roasting to the finished bar. This hands-on approach reflects a commitment to showcasing the distinct characteristics of different cacao varieties through careful, dedicated processing.

The sensory profile of Willie's Cacao emphasizes the authentic character of single-origin beans. This results in chocolate with a rich, velvety texture and a clear expression of flavor. Whether highlighting a delicate floral note or a bold nuttiness, the approach is centered on making chocolate that celebrates the diversity of the world's most exceptional cacao regions.

Sourcing is a cornerstone of the brand philosophy. Willie's Cacao utilizes direct trade practices to build relationships with farmers and ensure the high quality of their raw materials. This focus on transparency and ethics is further supported by their organic certification tier. By sourcing directly and following sustainable practices, they aim to preserve rare cacao varieties while supporting the communities and environments where the beans are grown.