Chof
For Chocolate Makers and Shops

Get your bars seen on Chof

Every bar listed on Chof gets a public detail page with cocoa percentage, origin, ingredients, certifications, awards and tasting notes. Listing your maker is free, the curation is editorial, and the audience is people actively looking for craft chocolate.

Email Felipefelipe@chof.nl
In good company

Makers already on Chof

Browse all makers →
Submission

What to send

The most useful submission is short and well-structured. Three areas that matter most:

Maker description

A short brand story works best, ideally 2 to 4 sentences. The most useful points:

  • where you are based and where you make the chocolate
  • your bean-to-bar approach (or melter / private label, if that is the case, we do not hide it)
  • your sourcing philosophy and direct trade relationships
  • what makes your bars distinctive in taste, style or process

Bar information

For each bar, include:

  • exact bar name
  • cocoa percentage
  • origin country and, where possible, region or co-op / farm
  • bean variety, if known (criollo, trinitario, forastero, nacional, etc.)
  • full ingredients list as printed on pack
  • flavour notes (your own or your tasting panel notes)
  • certifications and awards
  • any sourcing, fermentation, drying or post-harvest detail you want shown

Images

The most effective images on Chof are:

  • one clean front-of-pack image per bar
  • sharp, well-lit photos with the full wrapper visible
  • a neutral, consistent, preferably white or transparent background
  • similar framing across the range
  • your maker logo in high resolution, ideally with a transparent background
What You Get

How a maker page looks once it is live

Every maker on Chof gets the same editorial treatment, with structured data layered on top so search engines and AI assistants both pick it up cleanly.

01

A dedicated maker page

Public hero, country, type, bar count and a short brand story at /makers/your-slug.

02

A page per bar

Cocoa percentage, origin, ingredients, certifications, awards and tasting notes at /bars/your-slug/bar-slug.

03

Discoverable by hub

Internal links route from cacao origin, cocoa percentage and chocolate type pages directly to your bars.

04

Rich Google results

Organization, ItemList, BreadcrumbList and FAQ structured data so SERP previews carry signal.

05

Top 20 eligible

When ranking signals are strong, your bars surface in the Top 20 chocolate bars and Top 20 makers lists.

06

Chof iOS app

Every public bar is also visible in the Chof app, where chocolate enthusiasts scan, rate and share.

Already on Chof

Change or add information

Your maker page is already live? Send updates anytime. The Chof app and the public maker page update from the same source, so changes apply everywhere.

For Your Site

The Chof Badge

Once your maker page is live, embed the Chof Badge on your own site, similar to how restaurants embed Tripadvisor or wines embed Vivino. It links visitors straight to your Chof profile.

Self-service: pick a variant, copy the code, paste it on your site.

Get your badge
Live previewChof Discover badge — dark variantChof Discover badge — light variantThree variants on /badge
Frequently Asked

About listing on Chof

  • Is being listed on Chof free?

    Yes. Chof lists chocolate makers and their bars at no cost to the maker. There is no paid placement, sponsored ranking or "premium" maker tier.

  • How do you decide which bars and makers to include?

    Most bars are added by chocolate enthusiasts using the Chof iOS app, then reviewed by Felipe, an IICCT certified chocolate taster. Makers can also send their full range with images and details for inclusion.

  • What information is most useful to send?

    A short maker description (2 to 4 sentences), a clean front-of-pack image per bar, and a sheet with each bar's exact name, cocoa percentage, origin and region, ingredients, certifications, awards and any sourcing or fermentation details.

  • What kind of images work best on Chof?

    Clean, well-lit front-of-pack photos with a neutral or transparent background, framed consistently across the range. A high-resolution maker logo (transparent background) is also helpful.

  • Can a maker claim or edit their Chof page?

    A self-serve claim flow is on the roadmap. Today, send updates to felipe@chof.nl and they will be reviewed and reflected on your page within a few days.

  • What is the Chof Badge?

    The Chof Badge is a small embeddable widget makers can place on their own website that links visitors directly to their Chof profile. It is self-service: copy your code from chof.nl/badge.

  • How are bar ratings on Chof calculated?

    Each bar is scored on origin transparency, ingredient purity, certifications and awards, and community ratings from Chof users. The score is intentionally not a single five-star number, because chocolate is a multi-dimensional product.

  • Can specialty chocolate shops be listed too?

    Yes. If you stock craft chocolate and want to be visible to Chof users searching by retailer, write to felipe@chof.nl with your shop name, address and the makers you stock.

Ready when you are

Send your bars to Chof

Maker description, bar list and a folder of clean images. Felipe replies personally and walks through the next step.

Email Felipe

felipe@chof.nl