Baron Hasselhoff's

Based in New Zealand, Baron Hasselhoff's is a whimsical and adventurous bean to bar maker. The brand occupies a unique space in the Pacific chocolate scene, blending a sense of storytelling with a serious commitment to small batch production. As a dedicated maker, they handle the entire process from raw bean to finished bar, ensuring that every creation reflects their distinct personality and creative flair.

The sensory experience of their chocolate is characterized by imaginative pairings and a refined texture. By utilizing bean to bar techniques, they coax out the inherent nuances of various cocoa origins. Their style tends toward the playful yet sophisticated, focusing on a clean melt and vivid flavor expressions that range from deep, earthy notes to brighter, more fruit forward profiles depending on the specific harvest and roast profile.

Integrity in sourcing is a cornerstone of the Baron Hasselhoff's philosophy. They emphasize direct trade practices, which involves building relationships that bypass traditional commodity markets. This approach ensures that cocoa farmers receive a fairer share of the value while also allowing the maker to select high quality beans that meet their specific standards for transparency and flavor.