Oumé

Oumé is a chocolate brand based in the United Kingdom, founded by Salomon Kalou and Karina Ferreira. The identity of the brand is deeply rooted in personal history, as the name itself is taken from the birthplace of Salomon Kalou. The founders aim to curate specific products, experiences, and stories that serve to express the sentiment and comfort of home.

The conceptual framework behind the brand focuses on evoking nostalgia through cacao. This approach draws upon the childhood memories of Salomon Kalou, who grew up in a family with eleven siblings on a farm that produced cacao among other crops. By centering these memories, the brand connects the act of consuming chocolate to familial history and personal heritage.

By focusing on the narrative and sensory connections to their origins, Oumé prioritises the emotional weight of the products they share. Their focus remains on the storytelling aspect of their offerings, linking the history of the founders to the finished cacao products provided to the consumer.